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We are a full service boutique research & marketing agency.
We offer...
Qualitative & Quantitative Research
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Exploratory, pre-launch, idea generation
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Market study, diagnostics, segmentation
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Concept test, product test
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Pre-ad concept test, ad concept test
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Post-launch, usage & attitude
Facility
Rental
Focus Group Discussion venue available:
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One-way mirror
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Wi-fi access
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Digitized audio-video recording
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LED TV
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Live streaming
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Convenient location
Digital Marketing Strategy
Let us help you strategize on how we can attain your company's goals through carefully selected marketing channels such as paid, earned, and owned media.
Paid
Social Media
Everything from Facebook Ads Manager set-up and overall ad strategy to setting up promotions on the individual channels and coordinating influencer placements, we’ll ensure your ads maximize your budget.
Social Media Marketing
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Strategy & content
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Launch & management
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Asset creation
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Workshops & training
We use fundamental and modern research methodologies to arrive at classic consumer truths.
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Focus group discussions
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Mini groups
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Idea generation, brainstorming
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Ethnographies
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Day in a life
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In-depths
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Consumer diariers
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Accompanied shopping
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Telephone interviews
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Mystery shopping
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Field survey
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Desk research
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Online polling/panel
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Virtual focus groups
Some successful partnerships through the years.
"We have been working with Affinity for several years on different projects and it has always been smooth.
The location of their FGD Facility is also strategic because it's at the center of Metro Manila."
Meann C.
Research Director
(Business & Marketing)
"Affinity has provided insights that led us to prioritize options we need to take forward. They understand what we need and are on point to get what we want out of the research."
Jen R.
VP Customer Insight
(Banking)
"We had Ms. Tina for almost all our FGDs. She is one of the best moderators that we've had. She is very flexible and knows how to deal with all market classes, especially since our brand deals with various groups! Truly outstanding in her craft!"
Hans M.
Sr. R&D
(Restaurant/Fast Food Chain)
"The Affinity team is great at recruiting the right respondents and extracting fresh insights from them. Quick, reliable, insightful."
Isabel A.
Associate Planning Director
(Advertising)
Contact Us
AffinitySolutions Inc.
SMS/Viber (0917) 871 4650
UG05 Globe Telecom Tower 2
Pioneer corner Madison Streets,
Mandaluyong City, Metro Manila, Philippines